Wendy Van Lippevelde

Research Area: Citizens, Diet and Behaviour

Ghent University, Faculty of Economics and Business Administration, Department of Marking, Innovation and Organisation, Research Unit Consumer behaviour


Assistant Professor in Transformative Consumer Research




Health Promotion, Public Health Nutrition, Consumer Behaviour, health inequalities, healthy and sustainable diets, vulnerable families and children

Other activities
  • Founder and current Advisor of the Network of Early career researchers and Students of ISBNPA
  • Member of the Flemish Food coalition responsible for the Flemish Food Strategy
  • Member of the stakeholder advisory board of the Joint Programme Initiative “A healthy diet for a healthy life” (JPI HDHL), representing ISBNPA (2019-2022)
  • (Early career) Member-at-large of the International Society of Behavioural Nutrition and Physical Activity (ISBNPA) (2015-2021)


Wendy van Lippevelde profile

Wendy van Lippevelde